Illustration and lettering for packaging design
From idea to paper: the first sketches
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: From idea to paper: the first sketches
Overview
“I will tell you how I start the design process through the approach of quick structures that help me locate the elements and the character that I want to achieve. We will see in this lesson how the design begins to materialize.”
In this video lesson Emi Renzi addresses the topic: From idea to paper: the first sketches, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“In this lesson I am going to create thumbnail sketches of the structures that will define what the design will be. Here on the paper I have the miniature structures printed, but they are proportional to what we had defined before in the mockup. You will have your own depending on the packaging or packaging they have chosen. Inside each one we are going to dump the first thing we have to do Inside each one we are going to dump the first thing that occurs to us. It doesn't have to be a very specific structure, but as a result of what we have seen on the mood board, We are also going to rely o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
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- 1,976 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
