Illustration and lettering for packaging design
influences
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: influences
Overview
“In this lesson I will share my main influences, both personal and from the world of design, and I suggest that you stop to think and see what yours are. ”
In this video lesson Emi Renzi addresses the topic: influences, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“How can it be done so that the influences can be carried out? I maintain that influences are not only related to what one specifically does, but that one can take from different places to be able to reach the same result. For example, if we do editorial design, that way the source is not always seeing things that have to do with editorial design, but we can draw from a lot of other places and to be able to come up with a slightly more authentic idea. That's why I divided my influences in two, some more personal and others that are much better adapted to the work that we are going to develop...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
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- 1,976 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
