Illustration and lettering for packaging design
The illustration on the packaging
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: The illustration on the packaging
Overview
“Once you have your lettering ready, it will be time for you to think about the illustration. In this lesson, I'm going to show you the main styles of illustration in the world of packaging, from vector to engraving.”
In this video lesson Emi Renzi addresses the topic: The illustration on the packaging, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“Is the turn of the illustration. The illustration on the packaging plays a very important role. If we want to denote something handmade, maybe we will make the decision to make an illustration in one ink, with a line a little spent, by hand, and that is going to mean that concept to us. Next, we are going to see one more selection of the images that we have in the packaging. Illustration is not just talking about a character, but also decoration ornaments and structures that make up a design. There are different types of illustration in packaging and we are going to see only a part that I s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (29)
- 2,034 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorAreas
