Illustration and lettering for packaging design
Critical Eye: Ultimate 1
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: Critical Eye: Ultimate 1
Overview
“It's time to open Adobe Illustrator and get to work! First, I will show you how to insert the design that you previously defined into the real plane, how to work and prepare the lettering through two techniques and start with the final details and adjustments. I'll also explain how to work with Illustrator and Photoshop simultaneously.”
In this video lesson Emi Renzi addresses the topic: Critical Eye: Ultimate 1, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“This is the last lesson of this unit, We are already entering the final stage. In this lesson I am going to define the art until I leave it complete. I'll show you how. I'm going to start working the art in details. For that I am going to plant the design that I brought from Procreate in my case in Illustrator. Obviously the proportions that I already defined and I am going to see some aspects both in this vector program as in Photoshop. That will depend on the need that one has. There are details that are better resolved in one program than in another. For example, if we are going to work ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (27)
- 1,984 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
