Illustration and lettering for packaging design
The color palette of design
A course by Emi Renzi , Graphic Designer and Illustrator
About the video: The color palette of design
Overview
“Now we will digitize our sketch and quickly apply color to get our first close up. I will show you the different palettes and select the one I like the most. In the additional resources you can briefly find color theory to support you in choosing an appropriate palette.”
In this video lesson Emi Renzi addresses the topic: The color palette of design, which is part of the Domestika online course: Illustration and lettering for packaging design. Delve into the creative process of packaging design and learn how to apply lettering and illustration in the design of a product..
Partial transcription of the video
“In this lesson, I will select the possible chromatic for my design. It is possible that during the process the colors change, but the important thing is to have an approximation of the chromatic range before starting the refinement. Ok, I'll start applying the color over my sketch. I will choose a mainly dark color because it will be the one that defines the shape. And then, I'm going to use the color blue. I'm going to use the blue color to make it look lighter because it's going to be the one that defines the shape. And what I'm going to do here is start going over just the structure. I s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustration and lettering for packaging design
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Category
Calligraphy & Typography, Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Digital Lettering, Hand Lettering, Lettering, Packaging, Product Design, Traditional illustration
Emi Renzi
A course by Emi Renzi
Emi Renzi is a graphic designer, illustrator and creative director specializing in handmade packaging. The union of illustration and hand lettering allow him to create very diverse and authentic designs. His passion for design and illustration and extensive experience with renowned brands and studios, allowed him to leave his mark on numerous projects in different parts of the world.
His most recent job was to create the design and illustration for the Quilmes beer line.
for the Qatar 2022 World Cup, which won a 2023 Cannes Award.
For Emi, packaging is much more than a container for a product, she likes to think of it as a valuable piece of art that opens our senses, captures us and whoever discovers it feels like showing it, sharing it and keeping it.
- 100% positive reviews (28)
- 2,011 students
- 16 lessons (2h 26m)
- 30 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorAreas
