Writing a Winning Proposal: Land Your Dream Clients
10 Essential Elements in Your Proposal
A course by Ilise Benun , Entrepreneur, Business Coach and Author
About the video: 10 Essential Elements in Your Proposal
Overview
“This is the heart of the course (and the cream in the Oreo cookie). In this lesson, I will go over the ten essential elements or sections of your proposal document in detail, as well as how (and why) to customize each for your prospect. ”
In this video lesson Ilise Benun addresses the topic: 10 Essential Elements in Your Proposal, which is part of the Domestika online course: Writing a Winning Proposal: Land Your Dream Clients. Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy.
Partial transcription of the video
“10 Essential Elements in Your Proposal In the last lesson, you learned how to price your project profitably and we are still in the cream in the cookie portion and now we'll look at the actual proposal document. In this lesson, you'll learn the ten essential elements in your proposal. The first element is your customized cover letter. This is important because it may be the only thing your prospect actually reads in the proposal. Often what they do is they'll flip right to the page with the money, but if you write a strong, compelling, customized cover letter, then they're very likely to re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing a Winning Proposal: Land Your Dream Clients
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Category
Marketing & Business -
Areas
Business, Design Management
Ilise Benun
A course by Ilise Benun
Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.
Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
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- 15 lessons (2h 25m)
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- Audio: English
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- Level: Beginner
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