Writing a Winning Proposal: Land Your Dream Clients
Best Practices for Winning Proposals
A course by Ilise Benun , Entrepreneur, Business Coach and Author
About the video: Best Practices for Winning Proposals
Overview
“In this final lesson of Unit 4, I’ll wrap up the review and explanation of the proposal document by sharing some best practices about the importance of customizing it, the order of the information, the style of the language and the design, as well as the optimal length of the document.”
In this video lesson Ilise Benun addresses the topic: Best Practices for Winning Proposals, which is part of the Domestika online course: Writing a Winning Proposal: Land Your Dream Clients. Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy.
Partial transcription of the video
“Best Practices for Winning Proposals Now that you understand the ten essential elements of a winning proposal, in this lesson, I'll cover best practices for a winning proposal and I'll show you some excellent examples. The first best practice is that you want to do it for them. Remember WIFM? What's in it for me? That's what the customer cares about. Your proposal must be as tailored and customized to your prospect as it possibly can be. If it's generic, they won't read it. If the only page for them is the money page, they'll flip to that and they'll sense it immediately. You want the infor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing a Winning Proposal: Land Your Dream Clients
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Category
Marketing & Business -
Areas
Business, Design Management
Ilise Benun
A course by Ilise Benun
Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.
Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
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