Writing a Winning Proposal: Land Your Dream Clients
How to Lead the Money Conversation
A course by Ilise Benun , Entrepreneur, Business Coach and Author
About the video: How to Lead the Money Conversation
Overview
“Until you get good at the money conversation, you are doomed to create stressful situations for yourself every time someone asks for a proposal. So I’ll focus on Part 3 of the Qualifying Conversation in this lesson. Here’s when you will learn the most challenging part of the entire proposal process: how to lead the money conversation to make sure your prospect can afford to pay what you need to charge. ”
In this video lesson Ilise Benun addresses the topic: How to Lead the Money Conversation, which is part of the Domestika online course: Writing a Winning Proposal: Land Your Dream Clients. Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy.
Partial transcription of the video
“How to Lead the Money Conversation In the last lesson, we talked about the qualifying conversation, which is cookie number one, and we talked about demonstrating your value, how to use questions to demonstrate your value, and all that lays the foundation so that in this lesson, I'll show you how to lead the money conversation. This is a skill you must learn, but most creative professionals either avoid it or conveniently forget about it. I get it. It's psychological, it's stressful, and it’s got a lot of baggage. Often, some cultures even have taboos talking about money. But if you want to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing a Winning Proposal: Land Your Dream Clients
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Category
Marketing & Business -
Areas
Business, Design Management
Ilise Benun
A course by Ilise Benun
Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.
Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
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- 15 lessons (2h 25m)
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- Audio: English
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- Level: Beginner
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