Writing a Winning Proposal: Land Your Dream Clients
Meet a Successful Writer and Brand Advisor
A course by Ilise Benun , Entrepreneur, Business Coach and Author
About the video: Meet a Successful Writer and Brand Advisor
Overview
“Now that you understand the three parts of the Qualifying Conversation, it’s time to meet someone who’s become an expert at it to learn directly from her experience. Terri Trespicio, a writer, speaker, and brand advisor, will share her proven strategies and the language she uses to demonstrate her value, so her clients are sold before the conversation is over. ”
In this video lesson Ilise Benun addresses the topic: Meet a Successful Writer and Brand Advisor, which is part of the Domestika online course: Writing a Winning Proposal: Land Your Dream Clients. Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy.
Partial transcription of the video
“Meet a Successful Writer and Brand Advisor Now that you know how to handle the qualifying conversation, including leading the money conversation, in this lesson, I've invited my good friend Terri Trespicio to share with us how she handles the qualifying conversation. -Welcome, Terri. -Thank you. Thank you for being here with us. Please introduce yourself. I'm Terri Trespicio, a writer, speaker, and brand advisor. I'll define for you what these three things are. I help people and companies land their critical messaging, wherever they need it, from webpage to TED Stage and beyond. It's writin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing a Winning Proposal: Land Your Dream Clients
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Category
Marketing & Business -
Areas
Business, Design Management

Ilise Benun
A course by Ilise Benun
Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.
Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
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- Level: Beginner
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