Writing a Winning Proposal: Land Your Dream Clients

A course by Ilise Benun , Entrepreneur, Business Coach and Author

Entrepreneur, Business Coach and Author. Savannah, United States.
Joined July 2021

Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy

  • 100% positive reviews (73)
  • 2043 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy

Pitching a great idea is best done with a solid strategy to support it. Entrepreneur and business coach Ilise Benun has been helping creative professionals sell their ideas for over three decades. With a number of published books like The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing under her belt, she’s here to teach you how to write a winning proposal and land your dream clients.

In this course, she takes you step by step through her proven strategy to identify the right prospects, how to angle, write, and pitch your proposal, and everything in between. Are you ready to get your projects off the ground?

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What will you learn in this online course?

15 lessons & 20 downloads

  • 100% positive reviews (73)
  • 2043 students
  • 15 lessons (2h 25m)
  • 20 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Write a winning proposal for a project using The Oreo Strategy.

Projects by course students

Who is this online course for?

This course is ideal for any entrepreneur or creative professional seeking to build a thriving business or land a project.

Requirements and materials

No previous experience is required.

To take this course, all you need is a pen, paper, and inspiration to pitch your project successfully.


Reviews

2043 Students
73 Reviews
100% Positive ratings
  • More reviews

Ilise Benun

A course by Ilise Benun

Teacher Plus
Entrepreneur, Business Coach and Author

Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.

Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    The Proposal Oreo Strategy

    • The Proposal Oreo
    • Don’t Make These 10 Mistakes with Your Proposal
    • Decision Time: Should You Make the Proposal?
  • U3

    Cookie #1 The Qualifying Conversation

    • Essential Questions for Your Prospects
    • How to Demonstrate Your Value
    • How to Lead the Money Conversation
    • Meet a Successful Writer and Brand Advisor
  • U4

    The Cream in Between: Your Proposal

    • How to Profitably Price Your Project
    • 10 Essential Elements in Your Proposal
    • Best Practices for Winning Proposals
  • U5

    Cookie #2 Sharing Your Proposal

    • Presenting Your Proposal
    • How to Follow Up Your Proposal
    • You Won It! Now What?
  • FP

    Final project

    • Writing a Winning Proposal: Land Your Dream Clients

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Writing a Winning Proposal: Land Your Dream Clients. Marketing, and Business course by Ilise Benun

Writing a Winning Proposal: Land Your Dream Clients

A course by Ilise Benun
Entrepreneur, Business Coach and Author. Savannah, United States.
Joined July 2021
  • 100% positive reviews (73)
  • 2043 students