Writing a Winning Proposal: Land Your Dream Clients
How to Profitably Price Your Project
A course by Ilise Benun , Entrepreneur, Business Coach and Author
About the video: How to Profitably Price Your Project
Overview
“Before building your proposal document, the final project, you need to learn the most profitable ways to price your projects. In this lesson, I’ll cover Pricing 101, in which you’ll learn the three most common approaches to pricing and how to calculate your hourly rate. ”
In this video lesson Ilise Benun addresses the topic: How to Profitably Price Your Project, which is part of the Domestika online course: Writing a Winning Proposal: Land Your Dream Clients. Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy.
Partial transcription of the video
“How to Profitably Price Your Project Now that we've talked all about the qualifying conversation and all the questions you need to ask to get the information that you need to decide whether or not you'll do the proposal, and we even had a conversation with my good friend, Terri Trespicio, about how she handles the qualifying conversation, in this lesson, we'll move to the cream in the cookie, which is your proposal. The first step in the cream in the cookie is you'll price the project and I'll show you how to profitably price the project. Now, you may think, "Shouldn't I have already priced...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing a Winning Proposal: Land Your Dream Clients
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Category
Marketing & Business -
Areas
Business, Design Management
Ilise Benun
A course by Ilise Benun
Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.
Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
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- 15 lessons (2h 25m)
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- Level: Beginner
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