Writing a Winning Proposal: Land Your Dream Clients
The Proposal Oreo
A course by Ilise Benun , Entrepreneur, Business Coach and Author
About the video: The Proposal Oreo
Overview
“In this first lesson, I'll explain the concept of "The Proposal Oreo" and why it's the key "ingredient" to a winning proposal, which is the final project for this course. You'll get a clear sense of what a proposal is (and isn't), how it fits into your overall process and what it needs to do if you want to win the project. ”
In this video lesson Ilise Benun addresses the topic: The Proposal Oreo, which is part of the Domestika online course: Writing a Winning Proposal: Land Your Dream Clients. Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy.
Partial transcription of the video
“The Proposal Oreo Alright, now that you understand some of my influences, in this lesson, I will tell you all about the Proposal Oreo Strategy because for the final project you will create your own proposal template, but I want you to do it in the context of this new strategy that I call the Proposal Oreo Strategy. But before we get into that, I need to explain what I mean when I say proposal because there's no standard definition of a proposal. Everybody uses different language. I want to share with you how I see it and how I don't see it. For example, a proposal is not a quote or an estim...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing a Winning Proposal: Land Your Dream Clients
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Category
Marketing & Business -
Areas
Business, Design Management
Ilise Benun
A course by Ilise Benun
Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.
Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
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- 2,503 students
- 15 lessons (2h 25m)
- 20 additional resources (6 files)
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- Audio: English
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- Level: Beginner
- Unlimited access forever
