Campaign Creation for Branded Content

Overview

“Now I'm going to show you one of the most iconic stories in the history of advertising, plus I'll tell you why it's one of my favorites. It is very important that you know several examples so that you can see how the stories work in different ways, so you can have good references when you write yours.”

In this video lesson Leo Farfán addresses the topic: Story 2, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.

Partial transcription of the video

“L1. Story We wanted to show you an example. It's a '97 classic, but it seems ad hoc to this lesson because I think it is one of the most iconic stories of the history of advertising. It's called "Think Different." Please enjoy it and also analyze how it is written. This is for crazy people, the misfits, the rebels, the troublemakers, those who go against the current, those who see things differently. They don't follow the rules and they have no respect for what is established. You can quote them disagree, glorify or curse them. But the only thing you can't do is ignore them Because they cha...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Campaign Creation for Branded Content

• Level: Beginner
• 100% positive reviews (35)
• 1713 students
• 4 units
• 15 lessons (2h 53m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Content Marketing, Creativity