Campaign Creation for Branded Content
Presentation
A course by Leo Farfán , Advertising Specialist
About the video: Presentation
Overview
“My name is Leo Farfán and I am from Santiago de Chile. To start, in this lesson, I will introduce myself and show you my latest works. I will tell you about my experience and I will tell you how I came to work in advertising until I became an entrepreneur with my own agency called FAN. ”
In this video lesson Leo Farfán addresses the topic: Presentation, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L1. Presentation Hello, welcome to this Domestika course. My name is Leo Farfan. I am a publicist by profession. I have been working in this industry for about 25 years and today three years ago I found myself with my own entrepreneurship, called FAN, a studio, an agency, a hybrid of branded content, audiovisual production, branding, design. He is quite young. We've been at it for about three years and we are fully dedicated to what I will tell you in this course. My beginnings with advertising, my closeness to this industry, I always love to tell the story which leaves from school. I think...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- Audio: Spanish
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- Level: Beginner
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