Campaign Creation for Branded Content
thousand ideas
A course by Leo Farfán , Advertising Specialist
About the video: thousand ideas
Overview
“I will share with you my process to find the precise idea; Basically I'm going to teach you how to find and write one idea, find and write another idea, and find and write yet another idea. ”
In this video lesson Leo Farfán addresses the topic: thousand ideas, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L1. thousand ideas Now we are in the fourth unit, which is called "Idea". It is a great moment of this course in which we are going to learn to look for that idea of your project and we will also see different ways of how to apply it and also how it is expressed in terms of audiovisual or media production. The first lesson is called "A thousand ideas" and I always love to tell this because many ideas will pass your way when pimping or brainstorming with your team or with your group of friends. In the previous lesson of the conceptual unit we end with the construction of a tagline, that we t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity

Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 15 lessons (2h 53m)
- 23 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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