Campaign Creation for Branded Content
What is Branded Content? 1
A course by Leo Farfán , Advertising Specialist
About the video: What is Branded Content? 1
Overview
“During this first part of the lesson, I will teach you what the real meaning of Branded Content is. I will also tell you what differentiates it from other types of campaigns.”
In this video lesson Leo Farfán addresses the topic: What is Branded Content? 1, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L1. What is Branded Content? Now we are going to get into Unit 2 which is called strategy. Here I am going to tell you a couple of tips and concepts in order to start a project. This unit is very important. because to finish with a creative project, ingenious and make you proud The strategic issue is very important. Here I will give you all the tips so that you can start a project or a campaign. Before looking at what branded content is, I am going to explain to you what the final project of this course is about. This project is a branded content that we did in 2019, which consists of havin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
