Campaign Creation for Branded Content
Enemy
A course by Leo Farfán , Advertising Specialist
About the video: Enemy
Overview
“Each project has an antagonist, a major challenge, or a competition. In this lesson, I will teach you how to deal with it.”
In this video lesson Leo Farfán addresses the topic: Enemy, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L4. Enemy In this lesson we are going to talk of something that I find very entertaining in the process, what is to find the enemy of your project because there will always be an antagonist that will want to pull you down, that maybe he will want your project not to reach port. That's why you need to be prepared define them from the beginning. When in FAN we are presenting and we present the enemy of some campaign, the customer always wonders who the enemy is. Many times it is believed that it is the competition, But not in this case. That's why I'm going to explain it to you. I quote Darth...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,781 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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