Campaign Creation for Branded Content
The Brief
A course by Leo Farfán , Advertising Specialist
About the video: The Brief
Overview
“You will learn to read a brief, in order to obtain enough information from it to promote the project. ”
In this video lesson Leo Farfán addresses the topic: The Brief, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L2. the brief In this lesson I will teach you how to read a brief backwards and forwards. What is a brief? For me it is a written document. You always have to demand it or you have to work it out. A brief can be long, it can be short. A brief can come from an email, but there has to be a document. The most important thing for me in a brief has to do with information. For me, knowing how to read a brief backwards and forwards has to do solely and exclusively with me identifying what is the client telling me of whatever your project, your campaign or your brand. I always say that afterwards, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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