Campaign Creation for Branded Content
expression of idea
A course by Leo Farfán , Advertising Specialist
About the video: expression of idea
Overview
“I will show you how an idea can have many ways of being expressed. You will learn what is the best way to represent it visually, in addition, I will tell you in which medium it should travel depending on your needs. ”
In this video lesson Leo Farfán addresses the topic: expression of idea, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L2. expression of idea This lesson is where we are going to explain, It is where the idea that we worked on in the previous lesson with the craft comes together, with audiovisual production. It's an important moment it is a match that has to be perfect because there are many people who say that a good idea poorly executed Is it a bad idea. Then I also invite you to be very careful and very careful. How do you want to express your idea? I have an example of a case. I want you to take a good look because the role that craft plays here is key to telling the idea. It brings together technology,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
