Campaign Creation for Branded Content

Campaign Creation for Branded Content

“You have reached the end of the course and I hope it has helped you to delve a little deeper into the world of advertising. It's time to make your own final project. Remember to use all your creativity to generate and explore new ideas, without closing your mind to the immense possibilities that the world of Branded Content can give you. Here are some tips so you can achieve a good final project. Before formulating any idea, read your client's brief, collect all the information to get to know the product and recognize the problem that your client needs to solve. Ask all the questions you need. Do not entertain any doubt! Also, do a market study through social networks, where you can find real and contingent data, also recognize the enemy of your brand. All this will give you a focus for your search and help you formulate the hypothesis that will serve as a starting point for your idea. Start your creative process! With all the information collected, he looks for an original observation and formulates different strategies to solve it. With your chosen strategy, build a story, an emotional narration that represents the voice of the brand and that must respond: Who am I talking to? What do you want to hear? Why is what I have to say relevant? Make a storyline; the heart of your story summarized in a few lines, this will then give way to the tagline; a short and memorable phrase that will serve as inspiration for your project. Based on that tagline, write down all the ideas that come to mind and choose the most appropriate one. Finally, from the examples of Branded Content that I gave you: journalistic, film, video game, App, television, web series, music, streaming, outdoor, experience, documentary or social experiment. Choose the type that best suits your idea.

I hope these tips will be very helpful to you. I thank you for choosing my course and allowing me to accompany you on this path. I look forward to seeing the imaginative ideas with which you will carry out your project! See you on the forum!”

Partial transcription of the video

“Final project We have reached the end of the course, which is oriented to the creative process for the branded content of a brand. Now let's see a summary of the main stages, steps you have to take to make your project. We entered the world of strategy and in the conceptual search. We saw how to work from a brief then go through the investigation process and identification of the enemy of the project. We define the main story of the campaign then summarize it in a storyline and then in the minimum expression of a concept: the tagline. I shared with you suggestions so that from many ideas yo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Campaign Creation for Branded Content

• Level: Beginner
• 100% positive reviews (35)
• 1713 students
• 4 units
• 15 lessons (2h 53m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Content Marketing, Creativity