Campaign Creation for Branded Content
Storyline
A course by Leo Farfán , Advertising Specialist
About the video: Storyline
Overview
“The storyline is the search that is used to download and build the main story of your project. In this lesson, I'll teach you how to start turning your strategy into a story and a concept.”
In this video lesson Leo Farfán addresses the topic: Storyline, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L2. story line In this lesson we are going to tell you how to build a storyline. The storylines come from the world of cinema and we learned from the cinema the importance of a storyline to sell a movie, to tell what a movie is about, to explain a movie. So we take that concept and we adapt it to create content for brands. What is a storyline? A storyline is the plot of your story summarized in a few lines and it will serve as inspiration in the search for ideas. So with your story you already know what to say and how to say it. With your storyline, start summarizing it. A good storyline is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
