Campaign Creation for Branded Content
Observation Process
A course by Leo Farfán , Advertising Specialist
About the video: Observation Process
Overview
“Now I will teach you the importance of observing carefully and carefully, in order to find a unique insight for your project.”
In this video lesson Leo Farfán addresses the topic: Observation Process, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L5. observation process In this lesson we are going to talk about a very important moment in any project that deals with the observation to find a unique insight for your project. What is an observation in a branded content project or in a creative project? We have always defined it as the trigger factor, especially for a branded content speaking in this case. It is the thought that is born when crossing everything that has been worked on up to now. It is a good brief reading, have good information, as we saw, and having identified your enemy well. This is when the creative process begins. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,780 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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