Campaign Creation for Branded Content
idea review
A course by Leo Farfán , Advertising Specialist
About the video: idea review
Overview
“I will share with you the campaign devised throughout the course, so that you can review the final result with me.”
In this video lesson Leo Farfán addresses the topic: idea review, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L3. idea review Now I'm going to tell you and I'm going to show you a document, who goes all the way of what we have been seeing as a final project. At FAN we work and present just as you are going to see it right now. Our client, as I told you, is TECHO, it is an NGO. This project is called "No Place" and they are three stories based on real events. what was the strategy And how do we start to get to these results? We started with the brief where TECHO told us on the front line we were experiencing a crisis. Dramatically the figures had changed and the vulnerability trend had increased and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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