Campaign Creation for Branded Content
What is Branded Content? 2
A course by Leo Farfán , Advertising Specialist
About the video: What is Branded Content? 2
Overview
“I will continue showing you some examples of content, in addition, I will explain what are the four types of content that exist.”
In this video lesson Leo Farfán addresses the topic: What is Branded Content? 2, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L1. What is Branded Content? It is difficult to typify the contents because precisely what I just said, the form, the formats, the expressions are multiple, but there is an agreement that one could group it into four or five categories, I think they will serve you to present your next branded content idea. One type of branded content can be classified as informative. It has to do with when you make your brand news. You can buy a space in a newsreel and not in the free pattern of television. You can do from a report to best explain the benefits of a product to participate in a social media n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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