Campaign Creation for Branded Content
Non-traditional Research
A course by Leo Farfán , Advertising Specialist
About the video: Non-traditional Research
Overview
“You will see different ways to search for information that will serve as inspiration, theoretical basis, or to justify the ideas you have in your project. ”
In this video lesson Leo Farfán addresses the topic: Non-traditional Research, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L3. non-traditional research In this lesson called non-traditional research what we will see and what I will try to teach you is how to dive information. It's always good in a campaign have moments of inspiration or maybe an idea that will serve to justify something of your project. That is essential before starting the creative part. The search for non-traditional information, which is what interests me a little to teach in this course. Obviously we have to talk a little about traditional data, which is sometimes the one that comes in a brief, sometimes in front of a client, which has to d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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