Campaign Creation for Branded Content
Story 1
A course by Leo Farfán , Advertising Specialist
About the video: Story 1
Overview
“The story is the narrative that you want to give to a brand or a project, it is a way of building a discourse about what you want to communicate with an emotional and creative perspective. It has the power to be a strategy that becomes a key piece for the creation of a project.”
In this video lesson Leo Farfán addresses the topic: Story 1, which is part of the Domestika online course: Campaign Creation for Branded Content. Learn to create relevant and authentic content for brands by designing your first branded campaign.
Partial transcription of the video
“L1. Story Welcome to the third unit. Here we will discover the entire conceptual universe of your project. We are going to teach you to download all the strategy to something much more emotional and that is inspiring to seek your own ideas. I have a special guest. This is Titi Santos, Associate Creative Director at FAN. The two of us three years ago came up with the idea of inventing this studio, this agency, this boutique. Today I wanted to invite her because what we are going to talk about he has a lot of experience. As Leo said, within FAN, I am more in charge of the lyrics. That is why ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaign Creation for Branded Content
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Creativity
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
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- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
