Campaign Creation for Branded Content
A course by Leo Farfán , Advertising Specialist
Learn to create relevant and authentic content for brands by designing your first branded campaign
Ready to discover what branded content can do for your brand or business? In this online course, learn to create your own branded campaigns alongside advertising expert Leo Farfán, director and founder of the FAN, a studio that specializes in branded content and audiovisual production.
Leo teaches you how to find an unconventional idea and develop it step by step into a full-fledged campaign for a brand or non-profit organization.
What will you learn in this online course?
15 lessons & 23 downloads
- 100% positive reviews (35)
- 1,713 students
- 15 lessons (2h 53m)
- 23 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a branded content campaign for a brand of your choice; as an example, your teacher uses "Techo," a non-profit NGO whose mission is to ensure all families have access to proper housing.
Projects by course students
Who is this online course for?
Advertisers, designers, creatives, entrepreneurs, and anyone interested in enhancing their brand communication.
Requirements and materials
All you need to take this course is a computer, basic knowledge of traditional advertising and digital marketing, and the excitement to learn.
Reviews
Leo Farfán
A course by Leo Farfán
Leo Farfán is a Chilean advertising specialist with more than 25 years of experience under his belt. He is an entrepreneur as well as the director and founder of FAN, a studio specializing in branded content and audiovisual production.
His extensive career has led him through the leading agencies in Chile, such as Porta, JWT Leche, and Lintas. His work has won awards at international festivals like Cannes, One Show, D&AD, Clio, London, New York Festival, Andy Awards, El Sol, Wave, Ojo de Iberoamérica, and FIAP. He has also won awards at local festivals like Achap, Effie, and the Bienal de Diseño.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Strategy
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What is Branded Content? 1
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What is Branded Content? 2
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The Brief
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Non-traditional Research
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Enemy
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Observation Process
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U3
Concept Universe
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Story 1
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Story 2
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Storyline
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Taglines
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U4
The idea
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thousand ideas
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expression of idea
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idea review
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FP
Final project
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Campaign Creation for Branded Content
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
heberbarrita
Voy comenzando, tengo mucha expectativa de este curso.
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andrelore440
Super interesante y práctico! Estoy en la elaboración del proyecto y me siento entusiasmada con eso. Gracias!!
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fulcanellim
Me gustó el curso, el profesor es un experto en la materia, uno se nutre de su experiencia, visión, influencias. Soy curioso de la publicidad y para tener una idea de lo que hace un publicista esta muy bien. El curso bueno, aún que podrían mejorar el audio.
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andreea_ro
Me va gustando
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caro_merchan_cruz
Me ha gustado mucho, pues comparte metodologías de trabajo que en este momento voy a compartir con mi equipo de trabajo para darle un proceso claro al desarrollo de contenidos y de campaña. ¡Gracias Domestika, gracias profe!
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