Brand Strategy: Defining User Experience
Things to Bear in Mind
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Things to Bear in Mind
Overview
“In the future you will probably carry out branding projects for new companies where the brand needs to be started from scratch. But what happens when you’re faced with a rebranding situation? What aspects should you bear in mind? Most of these aspects come under the banner of Change Management, and this is what we’ll be looking at in this lesson.”
In this video lesson John Williamson addresses the topic: Things to Bear in Mind, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Things to Bear in Mind In the future, you'll probably work on branding projects for new companies, where they have the opportunity to build a brand starting from scratch, and this is precisely what we'll be looking at in this lesson. A rebranding often means that changes within a company are imminent. The larger the company, the more aspects there are to consider. Change management in itself is a big project, but central to it should always be the brand strategy and the brand route map. The brand you're working with might have a history, so ask yourself, how will the new brand impact the ol...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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