Brand Strategy: Defining User Experience
About Me
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: About Me
Overview
“In this lesson, I will tell you about my professional experience, my representative work, and the path I followed to get to where I'm at now.”
In this video lesson John Williamson addresses the topic: About Me, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“About Me Hi, I'm John Williamson, I'm a brand strategist, and welcome to my Domestika course. In this lesson, I'll be going through who I am, what I do, my professional experience, representative work and how I got to where I am now. I'm originally from London and I studied design in Bristol University. As a designer, I've touched on many different things from advertising to marketing, but branding is really where I found my home. I've always loved visual identity and logos, but it got to a stage where I wanted to take that a little bit further. That happened in the year 2000, when I went f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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