Brand Strategy: Defining User Experience
What Is a Brand Route Map?
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: What Is a Brand Route Map?
Overview
“Previously we have explained what branding is, now we will focus on what brand strategy is. In this lesson we will discover that a brand route map is an illustrated version of a brand strategy. In our case, the brand route map is a final deliverable which is composed of the essential information and insights gathered in the 6 steps of the Brand User Experience Methodology. ”
In this video lesson John Williamson addresses the topic: What Is a Brand Route Map?, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“What Is a Brand Route Map? In this lesson, we'll be looking at what you may have been asking yourself, just what is a brand route map. "A brand route map is basically an illustrated version of the brand strategy." I've got an example right here. As you can see, it's a map that's made up of all the different elements that compose the brand strategy. In this course, you'll be coming up with your version just like this. I'm sure by this time you'll be asking yourself, "What is a brand strategy?" Let me explain. By definition, a brand strategy is a plan for the long-term development of a succes...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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