Brand Strategy: Defining User Experience
Personas and Their Customer Journey
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Personas and Their Customer Journey
Overview
“In this lesson you will discover who the users of your brand are and how they interact with it in an emotional and systematic way.”
In this video lesson John Williamson addresses the topic: Personas and Their Customer Journey, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Personas and Their Customer Journey In this lesson, we'll discover more about our brand's user and how they relate to it in a systematic and emotional way. Let's go for it. Personas & Customer Journey Hands up if anyone knows who this is. I'll tell you. It's Lee Strasberg, American director, actor, producer, and also known as the founder of the Actors Studio in New York. They studied the Stanislavski method, where well-known actors such as Paul Newman, Marilyn Monroe, et cetera, studied acting there. And what they studied was a thing called method acting. So, why is method acting import...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- 15 lessons (2h 52m)
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- Audio: English, Spanish
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- Level: Beginner
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