Brand Strategy: Defining User Experience
Influences
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Influences
Overview
“In this lesson, I will share with you who and what has influenced my passion for creativity, brands, and user experience. In my case, it's not just limited to individual people, but the contexts, attitudes, and culture that have strongly influenced my professional development. Note: In this lesson, I said: "objectivity" instead of "subjectivity" (minute 03:42). In the subtitles, you will see that my explanation is correct.”
In this video lesson John Williamson addresses the topic: Influences, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Influences In this lesson, firstly, I'd like to talk to you about some of my influences, things that have influenced me in branding, user experience, design and creativity. My influences haven't always been people or other artists. It's been other things like creativity, like culture, attitudes and contexts. In creativity, I've always been influenced by really smart advertising, and the one that immediately comes to mind is BMW Spain's campaign called "¿Te gusta conducir?", which translated means, "Do you like driving?," and for branding, this is brilliant. They started a conversation with ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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