Brand Strategy: Defining User Experience
Audiences: Stakeholders and Research 2
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Audiences: Stakeholders and Research 2
Overview
“Let's continue with our exercise. In this second part of the lesson, you will identify the different stakeholders of your brand, filter the important ones based on their level of influence and interest, and discover their stimuli.”
In this video lesson John Williamson addresses the topic: Audiences: Stakeholders and Research 2, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Audiences: Stakeholders and Research Let's move on to the first task here. We're going to identify our brand's stakeholders. Obviously for this, we have supplied a stakeholder canvas. In this case, the canvas, we're going to divide it into three parts. The first part, we're going to identify our stakeholders in those three groups. In the second part, we're going to prioritise them. In the third part, we're going to discover what our stakeholders want. We'll call this stakeholders' stimuli, but really it comes down to discovering what our stakeholders want from our brand, and not just from o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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