Brand Strategy: Defining User Experience
Audiences: Stakeholders and Research 1
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Audiences: Stakeholders and Research 1
Overview
“If you don't know your audiences, your brand will have no direction. During this lesson, we’ll discover different types of stakeholders, which ones are the most important for our brand and what their needs are. ”
In this video lesson John Williamson addresses the topic: Audiences: Stakeholders and Research 1, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Audiences: Stakeholders and Research If you don't know your audience, your brand will not have a direction. In this next lesson, we'll try to see how we can find who our stakeholders are, what their needs are, and how our brand can move closer to them. Let's take a look. Stakeholders Stakeholders can be said that are those who are affected or may be affected by the activities of a company. I say company just to say something quick, but when talking about branding, it doesn't have to be a company, it can be an association of people. What is important is to just consider that there are two ty...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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