Brand Strategy: Defining User Experience
Brand Sense and Soul
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Brand Sense and Soul
Overview
“In this lesson you will learn about brand culture, how to create a brand promise and make a brand unique by using the step-by-step "Brand Pyramid" method.”
In this video lesson John Williamson addresses the topic: Brand Sense and Soul, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Brand Sense and Soul In this lesson, you'll find out all about brand culture and what makes your brand unique just by using a simple step-by-step Brand Construct Pyramid. Let's take a look. What is a brand? What is a brand? Well, I can tell you that if you look around, there's probably thousands of different definitions, but I'd like to share mine with you. To do that, let's have a look at a couple of things. Now, when you saw those, I'm pretty sure you felt something or reacted in some way, either negatively or positively, but you definitely felt something, which is kind of strange because...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
-
Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
- 98% positive reviews (120)
- 3,757 students
- 15 lessons (2h 52m)
- 21 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
