Brand Strategy: Defining User Experience
Touchpoints and Customer Experience
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Touchpoints and Customer Experience
Overview
“Here, you will learn how to discover your brand’s touchpoints and create a unique experience.”
In this video lesson John Williamson addresses the topic: Touchpoints and Customer Experience, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Touchpoints and Customer Experience In this lesson, you'll discover how to find your brand's touchpoints and create a unique experience. I'll show you how. Ok, so what are brand's touchpoints? When we think about touchpoints we usually think about tangible things, things that we can touch and hold like cards or letters, or all those branded elements that sometimes are included in brand menu guidelines. But I think there's many more that we have to consider. We think about touchy ones again, we can have screens, this example of a bank here. We also have on the right-hand side leaflets that c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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