Brand Strategy: Defining User Experience
Brand Route Map
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Brand Route Map
Overview
“In this lesson you will learn how to combine all the previous phases in a single, powerful, user-centric brand strategy.”
In this video lesson John Williamson addresses the topic: Brand Route Map, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Brand Route Map In this lesson, you'll learn how to put together all the previous canvases into one single brand route map. This will be the beginning of your user centred brand strategy. Let's go for it. What is a brand route map? A way of presenting the brand strategy. Before I explain all about how to put together the brand route map, I wanna talk a bit first about brand strategy. The brand strategy will help you a lot with your planification. Might be launching or relaunching a brand, it'll help you with those campaigns, it'll help you with the content, it'll help you plan loads of stuf...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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- 15 lessons (2h 52m)
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- Level: Beginner
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