Brand Strategy: Defining User Experience
We Know You Fold up Your Boarding Pass
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: We Know You Fold up Your Boarding Pass
Overview
“In this lesson I will explain to you what branding is and isn’t, and what a brand strategy is used for. We will look at why a new way of branding is necessary, the problems the old brand strategy has and what new problems we have to solve. ”
In this video lesson John Williamson addresses the topic: We Know You Fold up Your Boarding Pass, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“We Know You Fold up Your Boarding Pass In this lesson, we'll be looking at what branding is and what branding isn't. We'll also discover what brand strategy is all about. We'll also look at why the old branding ways aren't really answering today's important questions and therefore why we need to have a new brand strategy in place. To start with, I'll share with you my experiences with boarding passes. "We know you fold up your boarding pass, that's why we designed one with all the information just where you need it." This was a phrase used by a well-known airline company to launch their reb...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
-
Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
- 98% positive reviews (120)
- 3,757 students
- 15 lessons (2h 52m)
- 21 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
