Course summary
- 15 lessons (2h 52m)
- 21 downloads (13 files)
- 11 exercises
- Course final project
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U1: Introduction
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U2: Strategies and Route Maps
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U3: The Brand User Experience in 7 Steps
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U4: Taking the Brand Route Map to the Next Level
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Final project
Recent projects
John Williamson
A course by John Williamson
Teacher
Plus
Designer and Creative Director
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
- 98% positive reviews (120)
- 3,766 students
- 15 lessons (2h 52m)
- 21 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
