Brand Strategy: Defining User Experience
Key Elements for Defining Your Brand
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Key Elements for Defining Your Brand
Overview
“In this lesson we will discover how the key to defining a brand is all about asking the right questions. We will ask what brand owners REALLY want and also learn how to ask our stakeholders and our users what a brand should fulfill.”
In this video lesson John Williamson addresses the topic: Key Elements for Defining Your Brand, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Key Elements for Defining Your Brand In this lesson, we'll discover that the key to defining a brand is all about asking the right questions. We will ask brand owners what they really want, but we will also learn how to ask our stakeholders and our users what a brand should really fulfil. Let's take a look. The key to defining a brand is all about asking the right questions. Let's explore this for a while, but firstly I'd like to kick off with a startling fact, that three out of four brands aren't relevant to people. It's not me that says this, it's a worldwide survey carried out by Havas M...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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