Brand Strategy: Defining User Experience
Brand Ecosystem
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Brand Ecosystem
Overview
“We will now discover how your brand interacts with its stakeholders and also how they relate with each other.”
In this video lesson John Williamson addresses the topic: Brand Ecosystem, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Brand Ecosystem In this lesson, we'll be looking at how our brand interacts with its stakeholders, and how they, in turn, relate to each other. Let's take a look. Brand Eco-system What's a brand ecosystem? Good question. Well, the simple answer is that it's a representation between a brand and its stakeholders, but I think it can actually represent a hell of a lot more things and it's a very useful tool for finding out, especially the relationships and interactions between the stakeholders amongst themselves. What's the purpose of a brand ecosystem? Why are we gonna bother going into so muc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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