Brand Strategy: Defining User Experience
Brand Route Map
A course by John Williamson , Designer and Creative Director
Joined April 2010
Joined April 2010
About the video: Brand Route Map
Overview
“Congratulations! you have developed a brand route map… Now what? In this lesson we will cover the aspects which will make your brand route map a reality. From initial planning to its launch. ”
In this video lesson John Williamson addresses the topic: Brand Route Map, which is part of the Domestika online course: Brand Strategy: Defining User Experience. Learn how to build an engaging brand that satisfies both business needs and user experience.
Partial transcription of the video
“Brand Route Map Congratulations, you've developed your brand route map, but now what? In this lesson, we'll take your route map to the next level, from initial planning to the launch of the brand. Let's calendarise it. The moment you place the brand route map against the calendar would be the moment that you start to plan the right moves for your brand to go down the right way. So, how long does this take? It can be weeks or it can be months, but it largely depends on how many things you have to develop. Be it content or be visual identity, you'll always refer to the lists that you make. No...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Defining User Experience
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
John Williamson
A course by John Williamson
John Williamson is the founder, owner, and creative director of Agencia YOU, a user-centered branding consultancy in Madrid, Spain. His professional experience spans over 20 years and specializes in digital design. John’s main focus is strategy and design solutions for brands, for which he has received awards such as ID Magazine’s Interactive Design Award.
John has worked with brands such as McDonald’s, IKEA, Carrefour, and Heinz, among others. In 2016, he launched Brand The Gap, a Madrid-based branding community that hosts monthly events focused on exploring new branding trends and ideas. John also teaches advertising communication at Carlos III University of Madrid and has taught at IED Madrid and WholeSocial-IAB.
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