Brand Strategy: Defining User Experience

Brand Strategy: Defining User Experience

“Well done on making it this far! I hope you have gotten to grips with the subject. If you feel you haven’t, go through the parts you need to brush up on. Now it's time for you to share your final project. Let's get over the five main steps of the process: 1. Choose well the type of brand you want to do the strategy for and stick to it. Use the same brand for the whole course. The more unique it is, the more fun it will be to investigate and work with. Don’t copy the examples shown in the course… learn from them, but be original and have fun. 2. Complete, in sequence, each of the 6 steps. 3. Use the canvases as guides. Be flexible with them… Remember, they’re just guidelines. 4. Talk to people: don’t use your own assumptions. Get out there and get real brand users’ reactions and opinions; they’ll surprise you. 5. Be creative… draw what’s in your mind. Find the balance between scientific and creative. Remember people choose brands with their heads and hearts. Upload the canvases of your brand strategy by clicking on the "Create your project" button. Giving feedback on the forum is the best way of getting others to comment on your work, queries and uploads. So, be participative: the more you put in, the more you get out. I'll try to answer your questions in the forum, but please, be patient if I don't respond right away. I might be busy with my own professional projects. I'm looking forward to see your brand strategies! See you in the forum! ”

Partial transcription of the video

“Hello. You've reached the end of the course. Thank you for accompanying me on this journey. It was a pleasure to share with you my experience in brand strategy. During this course, I introduced you to the methodology which combines the synergies between branding, and user experience, to satisfy. both the business expectations and the needs of the brand's users. This methodology covers both the functional and emotional expectations a consumer might have when choosing one brand over another. So in this video, I'll take you through all the steps you need to create a successful brand route map....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy: Defining User Experience

• Level: Beginner
• 98% positive reviews (122)
• 3848 students
• 4 units
• 15 lessons (2h 52m)
• 13 downloads

• Category

  Design, Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing