The Art of Storytelling for Freelancers and Creators
Improve Storytelling
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Improve Storytelling
Overview
“We're almost done! Before we make our way to the final project, here are some strategies to enhance your storytelling through images and when telling someone your hero's journey in person.”
In this video lesson Sun Yi addresses the topic: Improve Storytelling, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Congratulations on finishing your hero's journey story. Now I'm going to show you some things you can do to improve your storytelling. First, let's talk about images. If you're using your story for your website, Finding the right images can really bring your story to life. In advertising, we call this art and copy. It's kind of like an internet meme. Take a look at this graphics. The image on the left here doesn't really say much by itself. and the copy in the middle is kind of boring. But when you put them together, That's when the magic happens. So how do you achieve an effect like that? ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- 19 lessons (2h 10m)
- 10 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
