The Art of Storytelling for Freelancers and Creators
Point of the Story
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Point of the Story
Overview
“At the end of the day, you want people to come away with an understanding of your story. In this lesson, I will show you how to highlight your story's central point.”
In this video lesson Sun Yi addresses the topic: Point of the Story, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Point of the Story In the last lesson, we talked about some writing techniques. Now we'll talk about the point of your story. A lot of times when I work with my clients the part that they get stuck the most is when we're trying to streamline the story. As entrepreneurs and creatives, we have a lot of ideas. A lot of the things that we talk about, whether it's your audience desires or unique selling points, or even your stories, there's a lot to it and they're all related. For example, for me, I can talk about I'm not doing this for money, but that's also related to not having middlemen in m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- 19 lessons (2h 10m)
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- Audio: English
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- Level: Beginner
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