The Art of Storytelling for Freelancers and Creators
How to Avoid Cliché
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: How to Avoid Cliché
Overview
“Sometimes you may feel like you've heard it all before. You never want someone to feel like that about your story! In this lesson, I'll teach you how to avoid cliché.”
In this video lesson Sun Yi addresses the topic: How to Avoid Cliché, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“How to Avoid Cliché In the last lesson, you learned how to show and not tell. Now, you're going to learn how to avoid clichés. Do you ever go to a comedy show and hear a joke and say, "I never thought about it that way" or, "That's so true, I do it all the time?" That's because it's relatable, but it's original. Meaning it's relatable, lot of people have been there, but nobody's ever said it out loud. For example, there's a stand-up comedy that John Mulaney does where he talks about ordering fries and how it's an adventure, like people go on talking about, "Do you want to order a fry? Do yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling

Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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