The Art of Storytelling for Freelancers and Creators
Reverse Engineering the Story
A course by Sun Yi , Storyteller and Founder of Night Owls
Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience
- Best seller
- 99% positive reviews (657)
- 26856 students
- Audio: English, English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
About the video: Reverse Engineering the Story
Overview
“Now that you have your story in mind, it's time to break down the elements and find its goal.”
In this video lesson Sun Yi addresses the topic: Reverse Engineering the Story, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Reverse Engineering the Story Now you know you have an interesting story, in this lesson, we'll teach you how to reverse engineer that. One of the biggest mistakes I see people make is start telling a story without a goal in mind. It's so important to have a goal for your story before you write it. In this course, we'll be writing your main hero's journey story, but you can use these same storytelling techniques to tell a story that meets any goals. For example, if you're a freelancer, your goal might be to sell your service. If you're a teacher, a coach or a speaker, your goal might be to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
-
Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
- 99% positive reviews (657)
- 26856 students
- 19 lessons (2h 10m)
- 10 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
