The Art of Storytelling for Freelancers and Creators
Being Authentic and Vulnerable
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Being Authentic and Vulnerable
Overview
“In this lesson, we'll talk about authenticity and vulnerability. There are levels. Remember: True vulnerability does not necessarily present itself in the form of a sob story.”
In this video lesson Sun Yi addresses the topic: Being Authentic and Vulnerable, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Being Authentic and Vulnerable In the last lesson, you learned how to avoid cliché. Now, you'll learn how to be authentic and vulnerable in your stories. Authenticity has become a buzzword nowadays. Everyone's talking about authenticity and just being yourself, but most people are not quite there. There are three stages of authenticity that I talk about. First is Fake It Til You Make It, two is I Don't Give A F*ck and three is Vulnerable Authenticity. First, Fake It Til You Make It. This is when you know you're not being authentic. This is how I was when I was in high school and college. I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- 19 lessons (2h 10m)
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- Audio: English
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- Level: Beginner
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