The Art of Storytelling for Freelancers and Creators
Testing Readability
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Testing Readability
Overview
“In this lesson, I'll show you how to make your hero's journey as readable as possible so anyone can understand your story.”
In this video lesson Sun Yi addresses the topic: Testing Readability, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Testing Readability In the previous lesson, you wrote your headlines. Here, we'll test your readability. Here are four things you can do to improve your readability for the web. One, cut anything unnecessary. Every word in your story should serve a purpose. Go through your entire story and see if you can find a word, phrase or even an entire sentence that doesn't support the lesson of the story. If so, just remove it. Don't be afraid to remove a lot of your story. By the time you're done here, your story should be cut in half. Remember, the shorter, the better. The maximum number of words y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- 19 lessons (2h 10m)
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- Audio: English
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- Level: Beginner
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