The Art of Storytelling for Freelancers and Creators
Show, Don't Tell
A course by Sun Yi , Storyteller and Founder of Night Owls
About the video: Show, Don't Tell
Overview
“When you're telling a story, you need the reader to paint a picture in their mind. Next, we'll talk about how to show your story using descriptive action.”
In this video lesson Sun Yi addresses the topic: Show, Don't Tell, which is part of the Domestika online course: The Art of Storytelling for Freelancers and Creators. Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience.
Partial transcription of the video
“Show, Don’t Tell In the last lesson, we talked about character flaws and conflicts. Now, let's talk about one of the important tips in writing. Show, don't tell. A lot of times, when people tell their hero's journey story, they tend to use a lot of adjectives. For example, "I was broke or I was depressed," or maybe "I felt stuck," something like that. These adjectives don't say much because they're vague and it means different things to different people. What you want to do is draw a picture of what broke looks like, also, draw a picture of what depressed looks like by giving examples of ac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Art of Storytelling for Freelancers and Creators
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling

Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
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- Level: Beginner
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